Wednesday, September 12, 2007

Making Smart Decisions About My Munchies


I was at the supermarket when I came across the intriguing green bag. I would like to say that I am the type of person that skips the chips aisle, but I am not. I love that aisle and I walk by it every week. The green bag happened to be a new product, Muchies Snack Mix - Reduced Fat.

Before I get into the details; I want to explain that, when a new product becomes relatively succesful, people start thinking about ways of adding new products under the succesful product's name. The goal is to create a product line that is benefited from the original product's success. Munchies Snack Mix is the perfect example. The original product was very successful; it is now a basic item at any of my parties. Due to that success, now we are seeing new types of Munchies, including the BBQ flavored mix and the Reduced Fat mix.

Munchies Reduced Fat Mix has 25% less fat than the regular munchies. The bag has a logo indicating that this is a "Smart Selection" . This is part of the Smart Spot campaign designed by PepsiCo to assist families in making smarter and healthier decisions about food. It is also a way of riding the health trend happening all across North America. But how healthy are these chips? Let's be honest, chips are not healthy and Munchies Reduced Fat is no exception.


This little bowl of chips contains one serving, or 50 grams. It has 9 grams of fat, 230 calories and 34 grams of carbs. It does have a little less fat than regular chips, but it is not healthy by any means. So if you plan on buying Munchies Reduced Fat because they are healthy, you are better off enjoying your favorite chips. One serving (50 grams) of your favorite chips will have about 10 - 15 grams of fat, but the rest of the contents would be very similar. My point is, do not be fooled by products claiming to have reduced fat, the difference is minimum. If you want to eat healthier, just skip the chip aisle next time.

How about taste? Munchies Reduced Fat taste pretty good! The mix contains Sun Chips, Baked Cheetos, Pretzels and Quaker Oat Squares (which are these tasty cheese flavored oat squares) Overall, the dominant taste is cheese and salt. If you like the taste of the regular Munchies, you will definitely like the reduced fat version. Just remember, you are not making any healthy, smart choices by eating this so called reduced fat chips. If you want to be a healthy eater, skip the junk food aisle and spend more time hanging around the produce department.

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