I am in love with the new "Musical Chairs" Kia television ad. Here is a link to the ad, if you have not had seen it yet. Everyone is free to disagree with me, but I think this is a great ad. These are my reasons why:
- We all know about safety. We have been bombarded with ads emphasizing safety.
- We all have seen a car crashing into something and a dummy bouncing happily off an airbag.
- We have seen a car driving through a curve at a race car track.
- We are tired of the "We are family" Ford car ads. Who wants to be part of a family facing near bankruptcy, with quality issues and that needs to be replaced every three years?
The "Musical Chairs" Ad is relaxed. It takes driving off the road and takes it to the parking lot. It does a good job at showing the car in many angles and a great variety of colors. Furthermore, It also shows the handling of the vehicle in tight places, a parking lot, without having to emphasize it with a voice over. Best of all, It is also fun to watch! As Consumers, we are aware that cars come with safety devices and that tests are performed to measure and regulate the safety of a car when it is involved in a collision. These are all very important issues and I am not trying to ignore them. All I am trying to say is that it is time for drivers to have more fun.
No comments:
Post a Comment