So far we have only looked at Korean cars. I was wondering what the Americans were up to those days. That is why I decided to include the 1985 Ford Tempo ad. It is interesting to see the similarities between the Korean and American ads. They both seem to emphasize the driving experience in different weathers. Both ads have shots of the car driving through a curve. It is also funny to see how little things have changed throughout time; the 1985 Ford Tempo comes with a "5 year Duraguard warranty at no extra cost!" American cars now come backed by the "best warranty ever", a 4 or 5 year powertrain warranty. The only twist in the 1985 Ford Tempo ad is that we have the voice of an expert. Jackie Stewart supports this car. He is a 3 times world champion driver. He must know a lot about cars. He is telling me that he likes the car; that it is "A real driver's car" Once again, this ad is appealing to a person's emotional side. The pleasure of driving (backed by Jackie Stewart)
Jackie also touches on quality, he says that he is impressed by the quality of the car. And well, since he was won a world championship race 3 times, he must have seen a lot of cars. Never mind the fact that Ford paid him to appear in the ad. No pressure there.
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