Wednesday, September 5, 2007

Car Ad Evolution, Part II: 1985

This is an ad for the 1985 Hyundai Pony Excel. The ad first shows the car's mechanical advantages, then moves on to show the new style and spacious interior. The last bit of the ad depicts a group of Hyundai Ponies running on the racing track. This is an emotional appeal directed at a driver's heart, it is the pleasure of driving a Pony.

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