Showing posts with label Hyundai. Show all posts
Showing posts with label Hyundai. Show all posts

Monday, September 10, 2007

Car Ad Evolution, Part IV: 1990's price equation

Sometime in the 1990's, Price started to take a very important position in car ads. I believe this is partly due to the arrival of the imports: high quality cars manufactured in Asia. At first these cars had a hard time adjusting to the American market. They were not very popular with consumers in North America. Countries like Japan and Korea invested millions of dollars in research and development, which resulted in the cars that we know today: reliable, high quality cars. This started to put pressure on the American car producers. This and many other factors starting eating away at their market share and sales started to decrease.

In order to compete, a company can choose to go down many roads. You can lower your prices, you can increase your quality, you can become a niche market player or you can try an offer the best "value" proposition between all the competitors in your market: a combination of good price-good quality-good image. Competition in the car industry has put a lot of pressure in the price component of the mix, which is one of the many reasons why American car producers are struggling today.
Posted by at No comments:
Labels: , ,

Wednesday, September 5, 2007

Car Ad Evolution, Part II: 1985

This is an ad for the 1985 Hyundai Pony Excel. The ad first shows the car's mechanical advantages, then moves on to show the new style and spacious interior. The last bit of the ad depicts a group of Hyundai Ponies running on the racing track. This is an emotional appeal directed at a driver's heart, it is the pleasure of driving a Pony.
Posted by at No comments:
Labels: , ,

Monday, September 3, 2007

Car Ad Evolution, Part I: 1974

Car advertisements have barely changed throughout the years. Technology has played a great role by allowing creative teams to design eye appealing imagery. But besides that, not very much has changed when it comes to car ads. They seem to emphasize safety, technical advantages and well, of course, the pleasure of driving. I decided to come up with a brief advertising timeline for car ads. Lets have a look at a 1974 Hyundai Pony commercial. I do not speak Korean, but I am assuming they are promoting safety in accidents since they are showing a crash test of their "latest" (in 1974) model. They also have a few seconds of the car driving in snow, which is probably promoting safety during winter driving conditions (but this is just my opinion).
Posted by at No comments:
Labels: , ,
Subscribe to: Posts (Atom)